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How marketers can boost video presence in search listings
Vmatrix and EveryZing are among the firms offering search engine optimization services for videos, which are 53 times more likely to be listed on the first page of Google results than text listings, according to this article. Tactics to improve your video’s placement include listing keywords in titles, tags and file names, placing clips on YouTube and making frequent content updates, a researcher recommends. BusinessWeek
YouTube tests out offering free, paid downloads of clips
Some free and paid video downloads are now available from Google unit YouTube under a pilot program. The free clips for the time-being are from Stanford, Duke, UC Berkeley, UCLA, and UCTV, while paid clips are available from YouTube partners Khan Academy, Household Hacker and Pogobat. The New York Times
